The Sales Exhibiton is mainly focused on offering exquisite, traditionally hand-crafted high-quality specialities from all over Europa. Since 2004, FOOD & LIFE has established itself as a meeting point for keen connoisseurs and discerning consumers. For four days, well over 50,000 visitors who are interested in and willing to purchase top quality products succumb to the exhibitors' temptations and indulge in the world of good taste and authentic flavours.
 What counts is not just the carfully selected high-quality specialities on offer, but also their unimpaired flavour and meticulous production. Whether at the stand of the exhibitors or on the activities stage, the opportunity to try products and enjoy the abundance of flavours at the whole fair enables visitors to experience at first hand the incomparable taste of good products. Get-togethers with live music every evening create the ideal backdrop for liverly discussions with exhibitors and visitors alike.
 The sucess of FOOD & LIFE is based on three pillars:
 The products are on display in surroundings which whet the appetite for simple delicacies which invite to try and buy.
 In relaxed atmosphere producers and promoters provide information about origins and production of products
 A real attraction is the activities stage. Professional and celebrity chefs impart their culinary secrets and demonstrate how best to prepare good quality products. In between, there are product demonstrations and informative discussions between experts covering current questions relating to nutrition and sustainable methods of production.

Exhibition sections:

•  Fish and seafood
•  Meat and sausages
•  Smoked food
•  Ham
•  Cereals
•  Pasta
•  Noodles
•  Bread
•  Spices
•  Herbs
•  Oil
•  Vinegar
•  Fruit and vegetables
•  Dairy products
•  Cheese
•  Butter
•  Mushrooms
•  Truffles
•  Confectionary
•  Chocolate
•  Honey
•  Preserves
•  Beer
•  Juices
•  Water
•  Spirits
•  Distillates
•  Liqueurs
•  Tea and coffee
•  Tobacco
•  Cookery books
•  Illustrated books