Moscow International Exhibition MOTO PARK is the major exhibition project of moto industry in the territory of Russia. Participation in the exhibition MOTO PARK gives you an excellent opportunity to efficiently demonstrate product innovations of moto industry, to attract the attention of partners and potential consumers, to hold workshops and presentations for regional dealers. The efficiency of participation in MOTO PARK cannot compare with any other tools of marketing, advertisement and promotion. MOTO PARK exhibition is an advantageous marketing decision which combines elements of direct advertising, promotion-technologies and public relation. Combining of business-to-business and business-to-consumer formats considerably expands the possibilities of an exhibitor: a business-day and V.I.P. box for business conversations were organized within the framework of the exhibition, high-quality sports and entertainment program attracts large quantity of end consumers. Organization structure of MOTO PARK project does not have any analogues in Russia. This is a multifunctional area where specialists can find some shop talk as well as business contacts and visitors familiarize themselves with motorcycle industry product innovations on the threshold of an active season, creating market demand for motorcycle enginery in Russia.