The purposes and tasks of an exhibition:

• Expansion of the market of jeweller production in the Perm territory
• Development of small and average business in jeweller branch
• Attraction of new trade marks of the given branch on the market of the Perm edgeterritory
• Introduction of high technologies in manufacture of jewels
• Assistance to business partnership of jewellers, expansion of business ties
• Assistance to development of the market of jewels
• Maintenance of necessary conditions for the effective offer of the goods to trading organizations
• Effective positioning in the market of represented trade marks
• Introduction of new mechanisms of the marketing stimulating stable consumer demand
• Search of business - partners
• Promotion of the jeweller companies of small and average business on the international market
• Attraction of investments into the jeweller industry

Exhibition sections:

• Jeweller ornaments
• Brilliants. Jeweller inserts
• Ornaments from natural stones
• Antiques
• Hours from gold and silver
• Souvenirs and the writing goods in jeweller execution
• The art weapon
• Subjects of church jeweller art
• Accessories of a class "lux"
• Costume jewellery
• Jeweller raw material (precious metals, stones, etc.)
• Restoration of jewels, antiques, icons
• The equipment for the jeweller industry
• The equipment for jeweller and hour interiors
• Packing for jeweller production, hours, etc.