The Mumbai Festival, a pot-pourri of culture, heritage, food, shopping, sports, films, music and much more, is organised by Tourism co-operative by implementing a unique public-private partnership model. The Mumbai Festival is a fortnight long kaleidoscope of attractions, aimed at putting the city on the world tourism map  as a prefer destination for culture tourism.The Mumbai Shopping Festival Expo (MSF Expo) will be organised as a part of The Mumbai Festival to synergise the excitement and attract unprecedented footfalls.