URODA is the largest cosmetics and hairdressing exhibition in Northern Poland. The largest producers and distributors of cosmetics and equipment for beauty parlours and hair care take part in the fair. The exhibition is accompanied by presentations and training sessions during which the exhibitors prepare the market for their offer by presenting their latests achievements as well as the most important trends in world fashion. The exhibition enjoys the vivid interest of both media and the public which is dominated by professionals, the partners and the customers of the exhibitors: beauty parlour owners, hairdressers, aholesalers and retailers. The high promotional effectiveness of the fair may be best seen in the fact that over 80 per cent of the exhibitors participate regularly in the event.

Exhibition sections:

• Skin-care products, cosmetics, perfumes
• Cosmetic equipment
• Hand and fingernail care
• Hair care
• Foot care
• Aromatherapy
• Beauty parlour equipment
• Solariums
• Specialist magazines