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Exhibitions > Great Britain > London > Pure London
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Pure is the UK's largest and one of Europe's most exciting fashion trade events. With over 800 directional womenswear, young creative labels, footwear and accessories, buyers will find an unrivalled and diverse product offer. Pure is edited, meaning that the brands on display are hand-picked for their quality and represent the middle to high end market. Pure is divided into five distinct sections so that brands are grouped by type, making it easier for buyers to find what they’re looking for: - Elan
- Vision
- Spirit
- Impulse
- Accessories
Celebrating ten years in fashion, Pure enters its 20th season this February to bring a buying event packed with womenswear and accessory brands, exclusive free trend presentations and inspiring catwalk shows. Pure has seen an increase in its phenomenally popular Pure Accessories area season after season and this February it will take up a whole floor on the upper level at Olympia, continuing to expand in size. Pure Accessories proves a favourite for both accessory retailers and womenswear retailers who want to complement or update their ranges with a choice of beautiful bags, belts, hats, wraps, hosiery, jewellery and footwear. Pure Spirit shows off the best in forward-thinking street couture. Pure has grown even bigger this season with the Spirit section expanding further into the National Hall to house more than 50 young trend-leading labels.
Exhibition sections: - Bags
- Belts
- Hats
- Wraps
- Hosiery
- Jewellery
- Footwear
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